Know where your app ranks before your competitors do.

App store optimization, or ASO, is the practice of improving how an app ranks and converts in App Store and Google Play search results. It covers the keywords in your metadata, your icon and screenshots, your ratings and reviews, and your download velocity.

It is the app equivalent of search engine optimization. The majority of app discovery still begins with a search inside the store, which is why where you rank for the right terms matters more than almost anything else you control.

ASOWeb tracks where your app ranks for the keywords you choose, every day, in every storefront you sell in. It records what your competitors change in their listings, scores your own metadata against how each store indexes it, and, if you connect Apple Search Ads, shows which paid search terms convert and whether you already rank for them organically.

Yes, there is a free plan that does not expire and does not ask for a card. It covers one app, 25 tracked keywords and one storefront with 30 days of ranking history.

Paid plans start at £5.99 a month for three apps and 200 keywords.

Yes, and you can start with either one. An Android-only developer does not need an iOS app.

Keywords are tracked per store, because the two stores index text differently and rank different apps. A platform switcher at the top of every screen moves between them, so iOS and Android data are never averaged into one misleading number.

Once a day for every tracked keyword in every storefront you have selected. You can also trigger a manual refresh after shipping a metadata change, subject to a daily allowance that depends on your plan.

No. Rank tracking, competitor monitoring and metadata scoring all work from public store data with nothing connected.

Connecting App Store Connect adds your complete review history, developer replies you can write from inside ASOWeb, and the impressions-to-installs funnel. Connecting Apple Search Ads adds Apple's own keyword demand scores and the search terms that actually converted. Both use keys you generate yourself, and both are encrypted with Google Cloud KMS so they cannot be read back.

Two things. First, it joins your paid search terms to your organic rankings, which surfaces the keywords you pay for and already rank first for, and the proven-converting terms you are not tracking at all. Most tools keep those two datasets on separate screens.

Second, it is priced for individual developers and small studios rather than enterprise marketing teams. Established ASO platforms commonly start in the hundreds per month.

A metadata change typically takes one to two weeks to be fully reflected, because the stores re-index on their own schedule and your ranking then needs enough signal to move.

This is exactly why daily tracking matters: without a trend line either side of the change you cannot tell your own effect from ordinary movement.

Yes. ASOWeb works out who you actually compete with from the apps ranking beside you for your keywords, then records every title, subtitle, screenshot, icon and price change they make, with a timestamp.

Yes. Keyword research works without a published app, so you can check demand and difficulty for terms before committing to a name, which is the single hardest thing to change later.