# ASOWeb

> ASOWeb is an app store optimization (ASO) tool for iOS and Android developers.
> It tracks keyword rankings daily on the Apple App Store and Google Play, records
> competitor metadata changes, scores store listings against how each store indexes
> text, and joins Apple Search Ads search terms to organic rankings.

## Key facts

- Product: ASOWeb, a web-based app store optimization platform
- Stores supported: Apple App Store and Google Play, both as first-class platforms
- Rank tracking frequency: once daily per keyword per storefront
- Free plan: 1 app, 25 tracked keywords, 1 storefront, 30 days of history, no card, no expiry
- Pro: £5.99/month or £59.90/year 3 apps, 200 keywords, 3 storefronts, Apple integrations
- Studio: £14.99/month or £149.90/year 10 apps, 1,000 keywords, all storefronts, 10 seats
- Currencies: GBP, USD, EUR, CAD, AUD
- Integrations: App Store Connect and Apple Search Ads, using keys the customer generates, encrypted with Google Cloud KMS

## What makes it different

ASOWeb joins Apple Search Ads search terms to organic keyword rankings, which
surfaces terms you pay for and already rank first for, and proven-converting terms
you do not track at all. It is priced for individual developers and small studios
rather than enterprise marketing teams.

## Pages

- [Home](https://asoweb.app/): product overview, features and FAQ
- [Product tour](https://asoweb.app/product): every screen in the tool, shown with a demo app
- [Pricing](https://asoweb.app/pricing): plan comparison and billing FAQ
- [Guides](https://asoweb.app/guides): ASO tutorials and terminology
- [App Store Keyword Research](https://asoweb.app/guides/app-store-keyword-research): How to find App Store keywords worth targeting, judge how hard each one is to win, and fit them into Apple's 100-character keyword field without wasting a character.
- [The ASO Checklist for a New App Launch](https://asoweb.app/guides/aso-checklist): A practical app store optimization checklist covering metadata, creatives, ratings and localisation, in the order they actually affect your ranking.
- [App Store Ranking Factors, Ranked by Influence](https://asoweb.app/guides/app-store-ranking-factors): What actually decides where your app appears in App Store and Google Play search, which factors you control, and which ones people waste time on.
- [Google Play ASO](https://asoweb.app/guides/google-play-aso): Google Play indexes your full description, weights installs and engagement differently, and rewards different things. What to change when porting an iOS listing to Android.
- [Using Apple Search Ads to Find Organic Keywords](https://asoweb.app/guides/apple-search-ads-keywords): Apple Search Ads search terms are the only place in ASO where demand is measured rather than modelled. How to read them against your organic rank.
- [App Store Screenshots That Convert](https://asoweb.app/guides/app-store-screenshots): Why the first three screenshots decide almost everything, what to put in each one, and how to test alternatives for free with Custom Product Pages.
- [ASO vs SEO](https://asoweb.app/guides/aso-vs-seo): If you already know search engine optimization, four habits will serve you well in the app stores and three will actively damage your ranking.
- [App Store Keyword Difficulty](https://asoweb.app/guides/keyword-difficulty): How to judge whether you can realistically rank for a keyword, why difficulty scores disagree, and the three checks that beat any single number.
- [How to Increase App Downloads](https://asoweb.app/guides/how-to-increase-app-downloads): Downloads are ranking multiplied by conversion. A practical breakdown of which lever to pull first, and how to tell which one is actually holding you back.
- [How to Get More App Reviews](https://asoweb.app/guides/app-store-reviews): Rating count and average feed both ranking and conversion. When to ask, how often you are allowed to, and why replying to negative reviews is worth the time.